LASK goalkeeper Lukas Jungwirth stars in Hypo OÖ's new World Cup campaign

LASK goalkeeper Lukas Jungwirth becomes the face of a major out‑of‑home effort starting June 2026, leveraging World Cup excitement across Upper Austria. Executed by Fredmansky GmbH, the campaign runs through July 2026 and features Jungwirth with the slogan "More support for big goals. That's how far a bank must go.".

Why the campaign matters for LASK

Choosing a LASK player reinforces regional identity. Klaus Kumpfmüller, CEO of Hypo Oberösterreich, stresses that Jungwirth "Success happens where people take responsibility." This links the bank's promise to the on‑field support the goalkeeper provides his team. For LASK it adds public visibility, especially as the club currently sits 3rd in the Bundesliga with 37 points.

How the advertising works in the cityscape

A standout element is the special ad space on Linz's Waldegg Street, visible since 16 June. Epamedia employs a format‑spanning football graphic that exploits the large surface for extra visual dynamism. Bettina Gundendorfer of Epamedia notes that outdoor advertising during emotionally charged events like football "creates presence and makes brand messages tangible in everyday life".

What lies ahead for Jungwirth and LASK?

While the campaign runs, LASK remains in the title chase. The team sits just one point behind Sturm Graz, who currently lead the league. With 32 goals scored and 30 conceded, LASK holds a slim +2 goal difference. Jungwirth's media presence could boost fan engagement and help the club close the narrow gap. The coming weeks will reveal whether the added exposure translates into on‑field results.